Innovating the way brands are built

We are Dentsu Aegis Network. The first global marketing services group built for the digital economy. We are designed around your customers and fuelled by our ambition to drive sustainable business growth for your brand and business. 

Digital Economy

The digital economy has changed everything

We help our clients win, keep and grow their best customers, embracing the potential of disruption together.  By innovating at pace and driving systemic collaboration, our solutions are built seamlessly around you and your customers.

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We help our clients build valuable relationships across the entire customer journey
What does it take to win in the digital economy? Our research reveals what’s now and what’s next.

Ad Spend Forecasts, March 2020

Ad spend growth for China in 2020 is forecast at 3.9%, slightly up from 3% actual growth in 2019. The impact of coronavirus epidemic pulls down Q1 activity, but government measures to support economic growth and consumer confidence, as well as the Tokyo 2020 Olympics provide a positive boost to the second half of the year. Due to the continued global impact of COVID-19, especially on events, forecasts for 2020 are subject to change and estimations will be adjusted accordingly.

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Ad Spend Forecasts, March 2020