Dentsu Aegis Network acquires leading digital agency Soap Creative in Australia
Dentsu Aegis Network today announces the acquisition of Soap Creative, a leading digital creative agency in Australia. The acquisition bolsters the network’s size and scale in the digital creative sphere in the market, adding expertise in gaming along with innovation, technology and social.
Soap Creative and Soap Mobile Games Studio (SMG), comprising of over 50 staff, will become a company within Isobar, Dentsu Aegis Network’s global digital marketing agency. They will be referred to as “Soap – Linked by Isobar”.
Soap Creative founders Ashley Ringrose and Bradley Eldridge will remain with the business and will report to Konrad Spilva, Isobar Managing Director, Australia & New Zealand, as well as working with the other 25 agency brands within Dentsu Aegis Network locally.
Luke Littlefield, CEO of Dentsu Aegis Network Australia & New Zealand, said: “We’re delighted to welcome the Soap team to our Group. The acquisition supports our strategic development, adding scale and size to our digital capabilities and allowing us to further diversify our offering in the digital creative space for our clients.”
“Culturally, Soap is a great fit for us. I look forward to bringing new thinking and expertise to our network and providing Soap and its clients with access to our global resources, skills and knowledge.”
Jean Lin, Global CEO of Isobar said, “Soap is a top class creative digital agency. Bringing Soap into Isobar adds another dimension to our market leading digital capabilities. We welcome them to the global Isobar family and look forward to working together to produce ‘Ideas Without Limits’ for our clients.”
Ashley Ringrose said the decision to join Dentsu Aegis Network over other global groups was driven by several factors.
“After almost 13 years, we were looking at ways we could further continue to evolve and improve our offer for clients. We wanted to join people who had the same entrepreneurial spirit and focus on innovation as us. Dentsu Aegis Network’s various agency businesses, and the opportunity to work closely together with them, was also instrumental in the decision. I can’t wait to see this partnership roll out in 2015 and beyond,” said Mr Ringrose.
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.
Established in 2002 and headquartered in Sydney, Soap comprises Soap Creative Pty Ltd and Soap Mobile Games Studio Pty Ltd.
Soap Creative is a leading digital creative agency offering full service digital marketing, social, website content, copy and design to high profile national and international brands in a diverse range of industries. It offers an in-house, one-stop-shop for digital creative marketing needs.
Soap develops mobile games through Soap Mobile Games Studio, developed to a client’s specification or independently branded as Soap’s own IP.
Soap has a total of 50 full time employees across a diverse range of creatives, artists, designers, technologists, community managers, producers and developers who work in reactive and collaborative teams.
Clients include ING Direct, Lorna Jane, Lynx, Lipton Iced Tea, Xbox, Cancer Institute NSW, Dare Iced Coffee, Heart Active, Nutella, TIC TAC, Kinder Surprise, Village Roadshow, Destination NSW, Sportscraft, Australian Gov. Department of Industry Innovation and ABC.