To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Digital Society Index 2019: Human Needs in a Digital World
Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data. Read the global study to understand how consumers have taken back control, and how brands can connect with them in a more meaningful way.
Get reportOur latest thinking
Growth
The 2019 Global Ad Spend Forecast
What happened in 2018, and how will that affect 2019? With digital ad spend projected to overtake TV for the first time this year, online video growing fast, and direct-to-consumer players on the r...New Brand Balance
In the digital economy brands matter more than ever before. However, how you build a brand has changed. In partnership with Longitude Research, we spoke to a number of leading experts to find out h...
Consumer
CMO Survey 2018
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.Technology
How can brands use emerging technology to deliver better marketing outcomes?
Link to TechnologySubscribe
Thank you!
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.