How can brands keep pace with tomorrow's digital consumer?

Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.

CMO Survey 2018

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How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs

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Consumer

Future Focus 2019: Searching for Trust

We interviewed more than 300 global marketers and leaders across a broad spectrum of brands, including FTSE 100 and Fortune 500 companies, and used the real-time responses to outline key insights a...
Consumer

The Amazon Imperative: Unboxing the Everything Store

Amazon has risen to the top of every performance conversation today. Top of mind for brands is how to respond to the company’s massive growth and whether or not the platform should be viewed as an ...
Consumer

The Omnilocal Consumer Study

The digital economy has disrupted consumer behavior in innumerable ways. Mitchell's OmniLocal report maps consumers' evolving perception of 'local'. Click here to download the full "The OmniLocal C...
Consumer

CMO Survey 2018

How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
Consumer

The Mobile-First Consumer & The Subscription Economy

IT PROBABLY STARTED WITH NETFLIX. OR BIRCHBOX. PERHAPS SPOTIFY?  Our study polled mobile-first consumers who subscribe to paid services and shows the state of the subscription economy as a whole.  ...
Consumer

The Coming of Generation Z

THE FIRST GENERATION INCAPABLE OF REMEMBERING THE WORLD WITHOUT INTERNET.  Representing up to $143 billion in buying power before the age of 22, Generation Z is a demographic that simply cannot be ...
Consumer

The Decoding 2.0 Study

DECODING 2.0 SOLIDIFIES THE NEED FOR A SHIFT IN THINKING WHEN SELECTING AND MARKETING SPORT AND LIFESTYLE SPONSORSHIPS.  This unique study arms brand marketers with the quantitative data they need ...
Consumer

Eight Brand Imperatives for Search

THERE HAS BEEN A SEISMIC SHIFT IN THE BALANCE OF MARKETING POWER IN THE LAST TEN YEARS.  There has been a seismic shift in the balance of marketing power in the last ten years. Today’s consumers ar...
Consumer

The Amazon Ads Playbook

With 300 million active customers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the U.S. Competitive pricing and fast shipping make it an appealing option f...

Technology

How can brands use emerging technology to deliver better marketing outcomes?

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Society

How can brands build a digital society that works for everyone?

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Growth

How can brands master the growth dynamics of the digital economy?

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