How can brands master the growth dynamics of the digital economy?

In a digital economy, growth and risk emerge from unexpected quarters. Navigating this volatile landscape requires brands to be more agile, insight-driven and attuned to the needs of the consumer. Find out how in our latest thinking on growth in the digital economy.

Ad Spend Report

Published on:

Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference. 

Download report
Growth

The 2019 Global Ad Spend Forecast

What happened in 2018, and how will that affect 2019? With digital ad spend projected to overtake TV for the first time this year, online video growing fast, and direct-to-consumer players on the r...

New Brand Balance

In the digital economy brands matter more than ever before. However, how you build a brand has changed. In partnership with Longitude Research, we spoke to a number of leading experts to find out h...
Growth

Digital Strength Report: Healthcare

Healthcare companies, and specifically Managed Healthcare companies found in this report, have been growing as prices in the industry continue to increase. The revenues of healthcare companies repr...
Growth

The Isobar Digital Strength Index 2018 Topline Report

DISCOVER THE LINK BETWEEN DIGITAL STRENGTH, SHAREHOLDER VALUE AND FUTURE REVENUE.  As part of the ongoing Isobar and alpha-DNA Digital Strength Index (DSI) study, we look at nearly 10,000 data poin...
Growth

Digital Strength Index

THE DIGITAL ECONOMY IS ONE OF THE FEW GROWTH CERTAINTIES IN AN UNCERTAIN WORLD. OR IS IT? DENTSU AEGIS NETWORK'S DIGITAL SOCIETY INDEX EXPLORES THIS QUESTION AND SO MORE.  Dentsu Aegis Network has ...
Growth

gyro and the Financial Times Present the Business Feeling...

THERE IS A CONSTANT CYCLE OF SPECIFIC, POSITIVE FEELINGS CUSTOMERS NEED TO FEEL. THESE ARE THE FEELINGS THAT FUEL THE DECISIONS THAT MOVE BUSINESS FORWARD.  With so many ways to connect with custom...
Growth

The Digital Strength Index Pharmaceutical Report

As we’ve looked across numerous industries analyzing digital strength, it’s become more apparent that there isn’t necessarily one standard definition. Even though everyone has the same goal, they’r...
Growth

Global Advertising Spend to Grow by 3.9% in 2018

FORECAST GROWTH REVISED UP TO 3.9% FROM 3.6% IN JANUARY 2018  Dentsu Aegis Network latest biannual forecasts point to a more positive 2018 for global advertising expenditure than previously expecte...

Technology

How can brands use emerging technology to deliver better marketing outcomes?

Link to Technology

Society

How can brands build a digital society that works for everyone?

Link to Society

Consumer

How can brands keep pace with tomorrow’s digital consumer?

Link to Consumer

Our latest thinking

Discover our latest thinking

Link to Our latest thinking

Discover our work

See all of our work